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Loopia acquires .SE Direkt from the Swedish Internet Foundation

29 January 2019

Loopia acquires the Swedish Internet Foundation's registrar business .SE Direkt. As of mid-February, .SE Direkt's customers will have Loopia as registrar for their domains.

Loopia acquires the Swedish Internet Foundation’s registrar business .SE Direkt. As
of mid-February, .SE Direkt’s customers will have Loopia as registrar for their

.SE Direkt has been part of the Swedish Internet Foundation since 2009 and functions as
their own registrar business. In October, the Swedish Internet Foundation announced the
decision to sell .SE Direkt and began receiving offers from various interested parties. After a
thorough review of all stakeholders, the process is now complete and Loopia will buy the

– .SE Direkt currently has a limited range of services and since the start in 2009, we have
had a decreasing customer base. We have now reached a point where we have to invest in
a new technical infrastructure to be able to offer our customers a continued stable and
reliable service. At the same time, there is a risk that it will be difficult to keep .SE Direkt
profitable in the long term. Therefore, the Swedish Internet Foundation has decided that it is
better for everyone to divest .SE Direkt to a company that can take better care of our
customers even in the long run, says Danny Aerts, CEO of the Swedish Internet Foundation.

Loopia currently has over 225,000 customers and is a market leader in Sweden within
domain names and web hosting.

– This gives us the opportunity to help even more individuals and companies to a safe and
successful presence on the internet. The acquisition of .SE Direkt is also an important part of
Loopias strategy to consolidate the domain name and web hosting market in the Nordic
region, says Jimmie Eriksson, CEO of Loopia.

The move of .SE Direkt’s customers to Loopia will be starting February 12. Customers who
have .SE Direct as their registrar do not need to do anything in during the move, and all
domain names will continue to function as usual.

– Loopia is a secure and respected Swedish registrar with a long experience in the industry.
We are convinced that they will be able to provide .SE Direkt’s customers with good service
both in the short and long term, says Danny Aerts, CEO of the Swedish Internet Foundation.

With Loopia’s acquisition of .SE Direkt customers get a wider range of services and package
solutions they can choose from.

– We are looking forward to be able to offer our customers at .SE Direkt a stable and
high-quality administration of domain names and to increase the availability of support during
evenings and weekends. In addition, it will now be easier for customers to supplement with
more top-level domains and to add popular services such as e-mail and websites linked to
their domain name. As a provider of web hosting and domain names, we entirely focus on
making it as easy as possible for the customer to manage their domains, e-mail services,
and website, says Jimmie Eriksson, CEO of Loopia.

About Loopia
Loopia AB, which is a part of Loopia Group, is one of Sweden’s largest and fastest growing
web hosting companies with operations in Sweden, Norway, and Serbia. The company
offers innovative solutions for managing domain names, websites,and e-mail services to
both private individuals and companies. As well as Loopia also offers reliable services with a
dedicated staff at competitive prices.

Loopia AB is included in the Loopia Group, which also includes Active 24 with businesses in
Central Europe. With the acquisition of .SE Direkt, Loopia Group helps close to a half million
companies and individuals to succeed on the Internet.
For more information see

About the Swedish Internet Foundation
The Swedish Internet Foundation is an independent, business-driven and public
organization. We work for an internet that contributes positively to people and society.

We are responsible for the Swedish top-level domain .se and for the operation of the
top-level domain .nu. Revenues from business activities finance a number of investments in
research and education. The purpose of these investments is to promote and provide
knowledge of the internet, internetusage, and the societal impacts of digitalization in Sweden
in order to provide internet users with the ability to further advance it.

Examples of our investments are the start-up and coworkning space Goto 10, the annual
report The Swedes and the Internet, the online resource Digitala Lektioner, the conference
Internet Days and the measuring tool Bredbandskollen. Our vision is that everyone in
Sweden wants, dares, and is able to use the internet.